NEWLAND
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LINDEX
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NEWLAND 〰️ LINDEX 〰️
The Invisible support: commercial work for the Swedish fashion chain Lindex & production company NEWLAND.
I worked closely with the Director Olivia Kastebring editing the script, organising digital presentations for client meetings & coordinated creative teams during filming. I also worked as a SAD on set & was part of the casting & management team.
Selected work for Monokel Eyewear
Together with the founders, I developed a new brand platform & helped them understand their tone of voice, target audience & goals for future campaigns & concepts. For this specific project & the images shown, I created strategies for ongoing campaigns & wrote copy for their product services & social media.
Engaleda – Här börjar framtiden
Engaleda – Här börjar framtiden
Selected works for Samuraj Kommunikation
For the consulting company, Engaleda, my main role as a Communications Manager & Copywriter, was to develop a new website concept encompassing sustainability & grit, implement strategies for reach & writing editorial content & conduct interviews with relevant parties.
Tidig – Planering som funkar
Tidig – Planering som funkar
Tidig is a digital planning tool for the construction industry making labor division & planning simple. For this project, I coordinated strategies & meetings with clients & wrote UX & SEO copy for the app.
WEDSLY
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WEDSLY 〰️
Working as a Copywriter on this project was a true delight! Management for creative campaigns & projects involved social & editorial content, translating & writing copy for a new website & developing UX/SEO copy for their services & new app.
This is a proud moment.
As a Creative Lead & Board President for a state initiative focusing on bringing nationally recognised & discriminated minorities together, I co-founded the first youth organisation for the Swedish minority, Tornefinns. My role description was broad & I worked as a copywriter creating copy for flyers, brochures & social media, writing editorial content for presentations & translating different documents. I was in charge of the creative team & managed projects & campaigns, as well as coordinating meetings & events both locally & abroad.
My time here opened my eyes–even more so–to marginalised communities & voices. Through this project, we collaborated cross-functionally with teams & minorities across Europe & initiated educational learning in minority languages across schools & state authorities.
I partook in creating this beautiful music video by Director Henric Hemmerlind, Artist & Director, Era Isabel, DOP, Robin Asselmeyer & Hair/MUA, Cecilia Skogholt. For this project I worked mainly as a model, but helped the creative team with assisting the styling team & assisting the Director with scenes.
Singing Road by music & production company LAB259.