Most Swedes appreciate the state-owned chain of liquor stores, Systembolaget. But we need the least pro-monopoly group on alcohol: men aged 18-40 to get over to the dark side.
We are daredevils (our target group, obviously) and see it fit for Systembolaget to place itself as a responsible and caring dealer. Illuminating their excellent services this way, we hope to boost the brand's image and anticipate awareness of our customers ' alcohol consumption.
PRE-ROLL
PRE-ROLL
PRE-ROLL
PRE-ROLL
Systembolaget may wish for a different perception than that of a 'dealer' for their broad audience. Still, as the target group might be more accustomed to the slang, a comedic delivery tangled with Systembolaget's most prominent and helpful USPs might win them over.
Systembolaget
Worked with Linnéa Amundsson, Henrik Billing, Julia Holtback Yeter and Sebastian Pandonis.